Insurance industry mainstay David Seel has taken the role of non-executive chairman of independent pet insurer, Healthy Pets Limited.
David has vast experience with a whos-who of insurers, both brands and "behind the brand" businesses.
Mark Effenberg, Chief Executive of Healthy Pets Insurance, said: "We have a growth momentum. Not only are we the clear leaders in online pet insurance provision, we have a committed client base with very high client loyalty.
"As we grow, we are able to provide even greater and greater value for customers. From a corporate perspective we are aware of a need to broaden horizons - David's input as non-Executive chairman will be crucial as we consider more and more interesting opportunities, and fulfil goals already in our plan.
"David Seel is an insurance industry veteran who has both broken new ground and recognised opportunity as it approaches. But he is also a safe pair of hands who knows the value of consolidation and caution in the financial services sector."
David Seel said: "Pet insurance is a fast-growing sector - that's no secret. But what is a secret, and a challenge, is maintaining a lead amongst independents, and communicating the advantage of being an independent while nibbling away at the big insurer's share.
"Healthy Pets Insurance is an exciting and efficient business which has proven the value and business-generation opportunity associated with being online. It has an immensely high standing amongst its customers. I feel privileged to be invited to help perpetuate the growth."
David was Managing Director of Thornside, the "behind the brand" pet insurance specialist, part of BDML Connect Limited. David was also a Director of BDML Connect Limited, and was appointed Chairman of the ABI Pet Insurance Committee in 2010.
David has been committed to the insurance industry for the majority of his working life. Originally a director of Hogg Robinson (London) Limited, that role was followed by a long period as a director of Swire Fraser Limited, Lloyd's Insurance Brokers. David formed Thornside in 1999 as a pet insurance specialist, which became minority-owned by BDML in 2001 and subsequently wholly-owned by Capita plc in 2005.
Thornside became within a short period the leading pet insurance third party administrator and broker in the UK, acting for more than 40 of the major brands including Pets at Home, esure, Argos, PDSA, Littlewoods, Homebase, AA, Sainsbury's, ASDA and the RSPCA, with a premium income of more than 130m.
Healthy Pets, an award-winning online insurer, is the biggest independent pet insurance
provider in the UK, focussing exclusively on cat insurance and dog Insurance. It consistently offers the most competitive prices, and has amongst the highest customer satisfaction ratings.