December 2006

PRESS RELEASE

Farrow gives Healthy Pets Insurance a Creative Lift

Healthy Pets Insurance has unveiled a new visual image. A series of graphics have been designed for particular impact on-line. The new graphics are versatile enough to be used for the company's magazine advertising and to drive all other marketing. This has created a new corporate image to run throughout Healthy Pets Insurance. Click here for the visual.

  We have enjoyed working with Sam at farrow CREATIVE and the results are refreshing and exciting.

Mark Effenberg, Chief Executive

A set of four visuals to grab the attention of cat owners and four for dog lovers have been designed for Healthy Pet Insurance by Samantha Farrow who heads farrowCREATIVE, an innovative design solutions company. New ‘banner style' graphics are fresh, contemporary and designed to be noticed.

A variety of different kitten and Labrador puppy images will be featured in Healthy Pet Insurance marketing. Graphics are uncluttered utilising a vibrant pink for cat adverts and a turquoise for dogs. As an extra attraction, designer Samantha Farrow has incorporated a series of light-hearted dog and cat related slogans.

Healthy Pets Insurance is a company who have specialised solely in UK pet insurance since 1996. The company's business is now very strongly web lead. The new Healthy Pets Insurance banners appear on key search engines such as Google, Yahoo, Virgin.net, Excite!, LYCOS, YELL.com and msn when 'pet insurance' or other related search words are used.

  The new company image can only boost company awareness and create more business, this is an exciting time.

Mark Effenberg, Chief Executive

Healthy Pets Insurance web site, at www.healthy-pets.co.uk, carries through the new Farrow design changes. At the site, pet owners can log on for on-line quotations, on line purchase, to request written quotations and brochures, for payments, to request claims forms and much more. An interactive website frees up the company to process claims quickly, sometimes dispatching cheques the very same day!

Healthy Pets remains independent and specialist choosing to trade on the trust of its policyholders to gain one of the highest renewal rates in the industry. The policies are 100% underwritten through Underwriters at AXA Insurance UK plc. The company can be contacted on sales@healthy-pets.co.uk or on 0870 011 6564 www.healthy-pets.co.uk for pet insurance information.

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